NAVIGATING THE GIG ECONOMY: EXPLORING CHALLENGES AND MOTIVATIONS FOR THE WELLBEING OF GEN Y AND GEN Z GIG WORKERS

Navigating the gig economy: exploring challenges and motivations for the wellbeing of Gen Y and Gen Z gig workers

Objective Gig work, also known as short-term, contract work and non-traditional work has shaped gig economy, however, the research related to gig workers needs further exploration.This empirical study explores the motivations, challenges, quality of life, stress and well-being of gig workers.Method Drawing from previous literature a conceptual fram

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